Design On Research Of Anyang YinXu Tourist Souvenirs

Anyang YinXu, more than 3300-year-old from today, is china's slave society of late Shang dynasty ruins, which is called Underground Meseum of Shang dynasty history. YinXu is extraordinary excellence at one time with its unique style of palace architecture and Shang King's mausolem which reflects the extence capital manners; YinXu is world-famous for its fine bronzes; YinXu is famous in the world with its high developed handicraft, such as bronze metallurgy, caving Jade , making vehicles, caving bones, making pottery, original porcelain, etc. YinXu is clueless in the history of world civilization with the mature methods of making words, and inheriting of oracle bones inscription. YinXu comprehesively and systematically show us the style of Shang dynasty's capital of china in 3300 years before. YinXu is listed as the world cultural heritage, and is included on the World Heritage List in July, 13,2006.In recent years, the development of Anyang YinXu tourism has achived remarkable success, but YinXu tourist souvenirs cannot form new growth of tourism due to lack of the overall design. This article is based on these background, through the investigation and analysis to research the design of the YinXu tourist souvenirs in certain extent. Firstly, we analyze the background from which this research is formed, expound the necessity of this research, and investigate the regional culture characteristics of YinXu and the situation of the tourist souvenirs development. Then determine the YinXu tourist souvenirs design priciple and design elements. Finaly, we demonstrate the innovative design of tourist souvenirs, and according to this method we give out the example of design.From the research we get two main conclusions: frist, analysis the situation of the YinXu tourist souvenirs from the view of the modern design and propose the new design mathod. Second , prominent the application of the culture in the tourist souvenirs and give example about the oracle pattern of design.The significance of the research is adding theory system of the development of YinXu tourist souvenirs, emphasizing the important of developing tourist souvenirs from the view of product design; it is a direct role to publiciz YinXu culture, increas the YinXu tourism revenus,and design the YinXu tourist souvenirs.