Design And Development Of Tourist Souvenirs In Qingdao City

With the increasing level of China’s economic development,tourism has gradually become one of the pillar industries in China.Tourist souvenirs of domestic tourist attractions as the products with regional characteristics,its income accounted for more than 30%of all tourism,So paying attention to the design of tourist souvenirs is a top priority for the development of tourism.The development of tourism souvenirs is now facing obstacles,which shows that the designers lacks the understanding and concern of the tourist souvenir.Therefore,based on the research of Qingdao tourism souvenir market,this paper analyzes and explores the future development and design trend of tourism souvenirs in combination with the environment of different regions.Using the methods of literature,physical observation,interview and questionnaire,this paper probes into the design technology,presentation form and function of tourist souvenirs,and analyzes the specific design development direction of Qingdao tourist souvenirs with a large amount of physical data.Then in order to deepen this topic,this paper analyzes and elaborates the production process,materials,patterns and other elements of the tourism souvenirs based on Qingdao regional culture.Finally,using the portable tea set as a carrier,combining Qingdao’s unique culture,extracting design elements and carrying out the design of tourist souvenirs in Qingdao.And discusses how to design and develop the souvenir of Qingdao in the aspect of cultural innovation design.Tourist souvenirs have a great significance to consumers as well as the tourism industry,and I hope that this topic can be studied in depth to explore more application value,and carry out a deep layer of development practice through the study of the relationship between the design form of tourism souvenirs and regional cultural characteristics.