Research On The Application Of Anyang Regional Cultural Elements In The Design Of " Footprint " Yin Ruins Tourist Souvenirs

In recent years,tourism has become a normal way of life for the people,Along with the increasingly important role of the tourism industry in national economy,Anyang tourism industry has also been developed incessantly.In March 1961,Yin Ruins was evaluated among the first batch of key cultural relics site under the state protection.In August 2000,Anyang was selected among 173 major tourism cities across the country.Afterwards,Yin Ruins was listed into the “World Heritage List”.Up to the present,Although tourism in Anyang Yin Ruins has developed rapidly,However,the tourist souvenirs of Anyang Yin Ruins still lack special design and their contribution to the economic development of tourism is not significant enough.It is significant to combine the regional culture of Anyang with Yin Ruins souvenirs to increase economic,cultural and artistic value,carry out design research on Anyang souvenirs and finally facilitate Anyang Yin Ruins tourism cultural undertaking.This paper includes five chapters.Chapter I indicates the introduction,mainly discussing the source and meaning of subject design,status at home and abroad and theoretical basis.Chapter II discusses the relevancy between regional cultural elements of Anyang and Yin Ruins souvenir design.Chapter III discusses the specific application of regional cultural elements of Anyang into “footprint” Yin Ruins souvenir design.Chapter IV discusses the application value of regional cultural elements of Anyang in “footprint” Yin Ruins souvenir design.Chapter V analyzes the deficiency and expectations of the paper.There are three innovative points in the paper.Firstly,the regional cultural elements of Anyang are concluded and extracted so that the classical regional culture becomes the source of modern souvenir.Secondly,specific application practice is implemented to seek for coincident points and specific application methods of regional cultural elements of Anyang and modern tourism souvenir design so that Yin Ruins souvenir highlights national temperament without losing modern awareness and more methods are provided for tapping regional culture and design modern souvenirs.Thirdly,through the practice research,it is proved that the regionalcharacteristic of modern souvenirs in China can be enhanced and the cultural,artistic and commercial value of the commodities also can be increased by applying the regional cultural elements of Anyang into modern tourism souvenirs.More importantly,the regional culture can be inherited and developed and radiates new vigor.