The Design And Application Of Yan'an Regional Culture In Tourist Souvenirs

Recently,tourist souvenirs by the design community's attention,there has been a study of tourism souvenirs.With the research boom,the new tourist souvenirs have emerged in Yan'an.Nevertheless,There are number of problems with tourist souvenirs of Yan'an,such as serious homogeneity phenomenon,the lack of regional cultural characteristics and design concept.In fact,the application of regional culture in the design of tourist souvenirs has been widely recognized.However,there are still not design a good tourist souvenirs,if people only focus on the application of regional culture in the design of tourist souvenirs and the lack of correct design methods to guide.Therefore,people in the design of tourism souvenirs should not only consider the application of regional culture,but also pay attention to the use of design methods.The purpose of this paper is to study the connotation and form of regional culture in Yan'an,and to explore the design and application of Yan'an regional culture in tourist souvenirs under the guidance of design methodology,so as to promote the development of tourism souvenirs in Yan'an area.The full text is divided into four parts,with the application of Yan'an regional culture and design of the guidance of the re-examine the design of tourist souvenirs.The design of tourism souvenirs is not only the focus of research,but also the difficulty of research.This paper first analyzes the regional culture and tourist souvenirs of Yan'an,and deduces that the key to the design of tourism souvenirs lies in the integration of regional cultural elements.According to the design methodology proposed by Professor Liu Guanzhong,the "man"," And the relationship between the three,and then for the design of tourism souvenirs to provide theoretical guidance;through the basic visual elements and emotional visual elements of two aspects,summed up the Yan'an regional culture applied to the design of tourism souvenirs in the specific Content,the formation of Yan'an regional culture applied to the design of tourism souvenirs;Finally,Yan'an regional culture as the background,design theory as a guide to design and complete two cases to verify the feasibility of theoretical research methods.