Chinese Culture In The Dynamic Communications

Chinese people enjoy a long history as 5,000 years, and in this uninterrupted stream the rich sources of national and ethnic folklores and traditional patterns provide resources for designing, which are characterized with deep cultural structures and localization is the one that has been reserved and recognized unanimously by Chinese people. This kind of localization not only enhances the cohesion of this multi-national country, but holds together lifelines of this country and people.In recent years Chinese book designers have composed quite a number of excellent works which embodied Chinese national spirit and style, which have obtained world wide concern and recognition with their special book designs, standing at a very important place in the world book design circle. With this outstanding progress in our national book design, its localization calls into a question among some people. To inherit tradition is not to imitate and blindly copy traditions intactly, nor to simply add the old elements into the new ones, but to develop a different Chinese modern book design with Chinese cultures based on the deep understanding and research. So designing of real localized book design works entails due concerns with traditional culture and learning of them, with modern cultural elements mixed into and displayed in modern book designs.This thesis begins with elaborating on the concepts of book, book design and book decoration, and relates the situation of book design and problems arising, emphasizing the emergency to employ localized elements in Chinese book design, that is, the inventions of printing and paper making exercised great impact upon book design. The third chapter is possessed with the most important position, which briefly states the development process of traditional and modern book design, mainly narrates the employment of localized elements in Chinese traditional and modern book designs, reflecting the importance of localized elements in book design through analyzing of the cultural base for Chinese traditional and modern book design. The present research is intended to study the utilization of localized culture in book design in the hope to find something valuable, the novelty of which lies in the inspiration for the contemporary book designers to develop localized design ideas and develop the capability to utilize rational thinking and the capability to deal with information, composing more localized works. As a result, Chinese traditional culture may be resolved into readers' aesthetic and cultural mentality, even reading habits. Only this kind of designs can find a way into general public and gain popularity among readers.