The Analysis Of Real Estate Names In TianJin From Linguistics And Culture

The language is the cultural carrier, cultural formation,cultural variation,the cultural development and the cultural characteristic, which will certainly reflect through the language in various degree,but this kind of reflection will obviously display through the vocabulary. The building is one kind of special commodity, its name has the very important function in the market competition, therefore the language that is in the real estate naming process is the great important factor. Nowadays with estate economy development, the market breeds varied and colorful real estate names.These name's acquisition is full of humor and wit.and it is the language art creation activity having great originality that closely linked with ours life, also is language utilization phenomenon that full of business taste rich. By these words, we not only see abundant language society, appreciate the Chinese nation unique esthetic sentiment, but also promoted the language society culture development through the estate culture.Tianjin, as an ancient cities blend of Chinese and Western culture, the name of its real estate is bound to contain of the essence of two cultures, showing that an open, inclusive and pluralistic characteristics. In this paper, we make the 1052 real estate names appear from the network in Tannin during the past 10years for an object of study, try to analysize the common law of its name and trivial difference from both language and culture,focused on the pronunciation,the boundary and connotation of the universal name and special name,structure relations and the cultural characteristics reflect from the real estate names,attempt to make the analysis for real estate names in Tianjin more detailed and in-depth, hoping to provide some reference for future real estate names.