Effect Of Traditional Calligraphy In China On Modern Graphic Design

Chinese characters in the traditional cultural heritage has a special status and value, furthermore, traditional Chinese art of calligraphy has a long history of several thousand years, while Modern Graphic Design in China, only a few dozen years, for graphic design, inheriting excellence and absorbing cultural connotations in the art of calligraphy is also an innovative cultural connotations.Excellent graphic design should have its strong cultural connotation and national identity, "Confucianism," "Taoism"," Buddhism" is a main manifestation of traditional Chinese thought. Understanding and digesting the spiritual core of traditional culture in depth sight, and combining it with modern western design concepts, finding the meeting point of traditional and modern is an the direction of the national outstanding graphic design works. Chinese characters is essential graphic design information carrier, in addition, Calligraphy is a traditional cultural imprint of a profound kind of art, so calligraphy is a perfect fit point of the traditional culture and modern graphic design concept, the studying of calligraphy in modern graphic design is of special significance.In this paper, the art of calligraphy in the graphic design was investigated according the four elements of calligraphy (lines Variation of character, calligraphy ink mood the actual and the false status, as well as the composition). Accordingly, The direct application and innovation of the calligraphy in the graphic design combined with case study analysis. The investigation of practical significance and its role in promoting modern design in the integration of cultural traditions with modern design can fully realize the value and meaning of culture design system.