The Use Of Traditional Graphic Design Features In Modern Logo Design

China traditional culture broad and profound, is the crystallization of China civilization of thousands of years of traditional graphics,as an important part of China traditional culture,always runs through the whole process Chinese historical and cultural development,according to the current situation of China modern logo design, put forward the "inheritance innovation" point of view, the traditional graphic design features of the system of Chinese mark the significance of the design. Through the study of the characteristics Chinese to traditional graphic design, logo design to explore the practical significance in the integration of traditional culture in the process of value and theory.From the cultural design of the Chinese modern logo design.Increase Chinese modern cultural connotation of logo design.In this paper, Chinese traditional philosophy as the theoretical basis,to study the shape characteristics Chinese traditional pattern as the breakthrough point,discusses the connotation of national culture in the design of modern sign and Chinese,Chinese traditional graph elements form character in logo design, fusion,using inheritance,innovation approach, method and innovative thinking. The China modern logo in the ethnic culture and art integration and overall design at the same time, also injected new design ideas to feature Chinese traditional graphic form, the traditional graphics in the form of re integration, to enhance the concretization of the traditional form to abstract designs of high degree, the "traditional" God "is given to the modern form". Then, with new thinking, new materials, new form. The heritage of the traditional graphic charm, explore the new innovation China traditional graphics in the form of abstraction.At the same time with excellent marks in traditional graphic design at home and abroad China form on the basis of the successful experience of transition as the basis.From the different angle chapters analyzing China marks the development direction of modern design and realization.In order to inherit China traditional graph based in modern logo design on the form essence,based on traditional graphic form features of the innovative application, highlight the characteristics of the times of modern symbol design based on modern logo design and cultural connotation of the sense of purpose. This is undoubtedly the study of modern commercial design China traditional culture, is of great practical significance and important academic value, win-win finally realizes modern logo design of the spiritual and cultural values.