Application Of Calligraphy And Chop Arts In Modern Graphic Design

The traditional Chinese calligraphy, modern calligraphy, traditional sealart of lines in the rhythm, structure space beauty and the beauty has beenmore and more modern architects attention and adoption, endowed themodern plane advertisement design is a unique national style andcharacteristics of the times, and exerted a far-reaching influence on the. Theirapplication in plane advertisement design is divided into direct and indirecttwo application forms, the former is mainly be applied directly to books,newspapers, magazines, product packaging, name, title, pattern and layoutdesign, because it is itself a different art forms, and applied to the planeadvertisement design, will make the work more angry, can produce moreactive, elegant culture, at the same time, also can better reflect Chinesetraditional culture meaning. Indirect application mainly refers to thetraditional calligraphy, modern calligraphy, traditional seal art about thewords, graphics, elements, characteristics, through the creative use of. Itsapplication to the plane advertisement design, advertisement design works ofthese indirect application, because the fusion of the pen and ink style, makethe works more cultural meaning, also can make the design effect is moreelegant and lively.