A Study On Spatial Evolution And Difference Of Animation Industry Of Institutional Turn In JingAn District

In the context of economic globalization and regional economic integration, the soft power of culture has become the core competitiveness as the rise of creative industry. As the leading industry and typical of the creative industry, animation industry is drawing the focus attention of the government and academic.Shanghai, as the origin of the animation industry, has witness the history of animation development of the country. Shanghai Animation Film Studio is the animation industry base of China. The evolution of the urban spatial function, the thick cultural atmosphere and the intuitional turn affect the spatial distribution. Animation industry's development is embed the changing institution. So it has important meaning to study on the context of institution changing for the animation industry spatial evolution mechanism. There are six characters in this thesis.The first chapter discussed of the background of the studying, the significance of the studying, the literature researched and the studying methodology;The second chapter described the process of China animation industry, which divided into three stages: planned economy stage of 1949-1976, restore and reform stage of 1976-1992, since 1992 depth reform stage. It analyzes the process of China's animation boom and bust, and related policy background;The third chapter described the brief history of animation industry of Jing'an district, focused on the four stages of Jing'an district animation industry's boom and bust;The fourth chapter discusses the animation industry spatial difference on the context of institution turn. It found that animation company located in old factories with the evolution of city spatial structure.The fifth chapter discussed the plan of Drama Road, Weihai media industry Street, Changping road and Suzhou Creek new media industry constitutes a network of animation industry spatial organization; The sixth chapter discusses the general rule of the animation industry spatial distribution through the effect of evolution of the urban spatial function, the thick cultural atmosphere and the intuitional turn. It also concludes the animation industry spatial evolution mechanism and predicts the future of the animation industry of Jingan district.