Common Wisdom

As the glyph of the most exuberant vitality, Chinese character loaded rich culture and esthetic factor in several thousand year use. Its configuration is ingenious, the shape is exquisite and the implication is rich, which is the transformation of Chinese nation's intelligence and ability. the principle of fomal beauty as well as the thought and method of design included In the Chinese character configuration bring the inspiration and the enlightenment for the modern packaging design. This article plans from the angle of packaging design to discuss the correlation between the configuration of Chinese character and the modern packaging design art, and inherit and innovate Chinese character intrinsic esthetics and creation thought and so on. Thus, the abstract Chinese character art will have a bigger charm in the modern packaging design.? ?This article mainly from two aspects elaborate the relation between Chinese character configuration art and the packaging design art .Firstly ,I will summarize and analyze the specific shape esthetics of Chinese character and find the conjunction spots between it and modern packaging design, which research and probe into the pushing effect of Chinese characters'trait in the modern packaging design. innovative performance. Secondly , through analyzing the methods of Chinese character configuration, It proposed that the constructing methods of chinese character have enlightenment function to modern packaging design, and concluded their innovative performance in modern packagng design. Finally it demonstrated certain applications of methods of Chinese character configuration in modern packaging design. Aiming at theory part ,this article demonstrated a practical design, and made the preliminarily practical seeking for all of the research in this article。...