The Analysis About Government Policy On Promoting The Development Of GuangZhou Cultureal Industry

1 Culture is an integral part of every society; it is a learned pattern of behavior and ways in which a person lives his or her life. In the explicit sense of the term, culture constitutes the music, food, arts and literature of a society. Culture is essential for every society because it binds people together. Encouraging by the social market demand needs, Culture Industry enters into the society representing the product of mass culture; it has strong influence over the masses and society through culture goods such as films, radio and magazines, etc.Culture Industry is profoundly embedded in the public as the whole social process and eventually developed into a specific structure system in the economic field and played an important role to a country's stability and economic growth.This paper has an in depth analysis on the development of Guangzhou's Cultural Industry and in the extent to reveal some disjuncture between the state's policies and the actual practical application.Since its reform and opening-up, China has centered all its efforts around the economic development, however, when the economy develops to a certain degree, fundamental changes could be found in the country's structure and people's consumption behavior, all these making the cultural industry therefore a necessary outcome of China's economic growth and formally become a national mechanism system enter in the stage of structural adjustment and with attention of governments at all levels. The following figures could show some facts of its revitalization,On July 2009, an executive meeting of the State Council discussed and adopted the Revitalization Plan of Cultural Industry;In 2009, Guangdong government came out with a new policy, which is focusing on developing its provincial culture for a more creative science achievement;As for Guangzhou city, in 2009, productivity of cultural industry contributed about 7.8% of the state's total GDP, and by 2020, aim to reach a new height of 8.0% through a cultural restructuring plan known as Strategies on Boosting Development of ZhuSanJiao 2008-2020;Especially in Guangzhou, with attention of state governments and demands from the social market, a formal mechanism system that with full categories of its own has been gradually established in the field of culture, and making significant contribution to the economic growth of the city. However, increasing disjuncture between the government policies and the actual practical application shows problems behind the flourish, below are some points to be concluded:The miscommunication problems between the governments and the organizations of the field;There are gaps between cultural policies and actual practical application; some time the policy is too strict to be flexible while some time is lack of adjustment when there is a necessity;Government's policy system on promoting the development of the cultural industry is still showed to be unconsummated for a further supporting and development function;From the macro economy point of view, policies on cultural revitalization still remain stagnant, and without a formal administrative system for the function of unified industry management and policy adjustment; while in view of the micro economy structure, culture industry is still within its small scale structure when compare to other industries;In view of the above, the culture industry of Guangzhou is still facing a grave situation for a further development and it needs a series of strong support in terms of capital offering, taxes exemption, intellectual property right protection and so on from the government. No doubt, government's attention plays a fundamental role to the growth of the industry; however there is a need for the government to put up with more efforts into the field to establish a unified administrative system for a proper function of industrial management and structure adjustment.This paper adopted two cases, from which to have an insight into the cultural policies, which could highly affect the final outcome of a project or campaign, that is from one hand it could boost the growth of a cluster of companies in the field, while on the other hand, it could also make the situation worse off and cause misunderstanding between the public and the governments.Case 1: with support of government policies, a local film producer - Creative Power Entertaining (CPE) has successfully launched an original China made animation film to the market and achieved remarkable market result. Both children and parents are love to watch the animation film– Xi Yang Yang, the success of CPE has also driven a cluster of cultural companies to get their way out from the down-turn recessed economy situation and find their places in the market, some companies could even made profits from promoting the related products of the film, because Children love the image and characters of the animation film.Case 2: problems of outdoor advertisement that caused by new industrial policy. In 2008, Guangzhou proceeded with a new policy towards re-arrangement of outdoor advertisement. Certainly, it is good and necessary for urban re-planning in order to build a harmony and nicer environment for the city. However, unexpected problems and arguments between government and related companies were happened.That is because before drawing up the plan, there was not too much study, analysis and evaluation to the actual situation of the city and lack of formal communication with the related companies for the feasibility of the plan yet without suitable adjustment on making up the policy when there was a necessity.Cultural industry has become a component of the world economy and same as in China, however, China is still in the beginning stage of the development when compare with other countries, lack of actual experiences, furthermore some policies drawn might be affected by individual concepts or perspectives are the reasons for the failure. However, there is no overnight success while there is a necessity for the government to foster open-minded environment for further development of the industry.Japan, as a traditional cultural oriented country, government of Japan made it a national policy to develop its cultural industry, with its established structure system; cultural products as well as intellectual property are well protected by the seamless policies. Other than that, the government also sets up multifunctional channels for capital accumulation and builds up art schools for creative training.Japan's successful experience could be a good reference to Guangzhou's cultural development.As a conclusion, the cultural industry has become a promising sector that fits people's spiritual needs. Guangzhou, as a specific key area in the field of cultural development, there is a need to speed up its steps for further achievement, below are some suggestions for the further growth,To recognize cultural industry as a main functional industry;To put up with more efforts into the field to establish a unified cultural administrative system as well as a structure system;Base on the actual situation of its own and adapts to the globalization trend featuring an integration of culture with economy, science & technology;to improve understanding/communication through media...