Study On The Method Of Logo Design Based On Information Theory

The purpose of the logo design is sending information to audience with timely and effective. From the perspective of information theory, that thinking about how to send information to the audience with timely and effectively will help logo design better.Firstly, the paper introduces the conception of information theory, the analysis of information and the model of information convey, that will provide the basical theory for research. And then, the paper put forward that the essence of logo design is the information design; logo design originating from the information requirement and the purpose of logo design is sending information, and demonstrate the feasibility of research of logo design based on information theory; and that support to the research in theory. Secondly, the paper have an analysis of information composition of logo from the perspective of the grammatical information, the semantic information and the pragmatic information; and duilding a model of convey of logo information based on information theory and have an analysis of convey logo information by the model. Finally, the paper put forward the tactic and way of logo design based on information theory, and wish to draw on the experience of logo design in terms of the theory and practice.The conclusion for the paper: in terms of the strategy, the paper put forward the strategy of logo design according to information and the strategy of logo design according to audience. in terms of the methods, the paper put forward the way according to information composition and information convey respectively. Thereinto, the way according to information composition of logo:1.Make full use of advantages of graphics, text and color perspective and combine the advantages of graphics, text and color; 2.Seeking for integrity of grammatical information, the semantic information and the pragmatic information. The way according to information convey of logo:1.The key of logo design is the brevity of information; 2. Seek sufficiently the common information for designer and audience; 3. To utilize sufficiently the feedback information and the feedforward information; 4.As much as possible to minimize interference of noise.