| In the era of information flow,the dynamic visual presentation of information has gradually become one of the mainstream trends of graphic design.This paper traces the theoretical origin of the dynamic display of logo,sorts out the characteristics of the elemental composition of logo in the process of dynamic display design,and at the same time,with the help of the design cases of dynamic display of logo,explores the motives of different dynamic display designs of logo from two cognitive perspectives of expression form and design value,and further summarizes them into common motives: highlighting creativity,highlighting aesthetics,highlighting fun,highlighting morphological meaning connotation,highlighting brand product advantages,highlighting generation mode.On this basis,the design practice of Shanghai Qingpu Community Center image logo is taken as an example to design on the basis of static logo and select three representative forms among many solutions for dynamic display design to optimize the brand connotation and facilitate users to better understand the symbolic meaning. |
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