Explore The Modern Female Consumer Psychology On Packaging Design Demands

Package is a bridge to connect the commodities and consumers and a mediumto establish the relations between them. It is not a simple case or a mysterious veil;instead, it is an idea of which that people attach greater importance to and holdhigher demand of in the process of consuming. With the development of scientificand technological development, the social progress and the improvement of lifequality, more and more consumers demand more highly on package design. Theyhave no longer been satisfactory with the function of a package of “protecting thecommodity”. Now a package is not only served to protect, transport and promote thecommodity but also shall be beautiful in design, material-efficiency, green, andavailable in marketing. The design of package also display the idea of a brand,features of the commodity and consuming psychology, which will directly influenceon the want of consumers. Via the survey and research, this passage aims to enhancethe relation between women’s consuming psychology and package design ofcommodities from only a connection up to a relation of mutual promotion. Then howto make a bridge between the women consumers and packages will be the task ofdesigners. And designers shall also make the top package of commodities thecompass for women consumers in the complex market competition.First, with the rapid development of economy and increasing improvement oflife quality, people’s idea of life, consuming culture and behaviors are undergoinggreat changes. The package design of a commodity has become an indispensable partof people’s life, esp. women’s consumption. So the principle of package designshould comply with the characteristics of women’s consuming psychology and makeuse of it to guide the women’s consumption consciously so as to help women havestronger consuming and environmental-protection consciousness and avoid blindconsuming. Since women’s status has improved a lot, they become the main bodiesand act as decision makers in consuming forces. As they have the special statuses androles, they form the special consuming psychology and features, and they will have ahigh demand and great influence on package design. Actually, women consumers are very easy to be attracted and influenced by package design; their motivation will alsogreatly be driven by package design. So via study women’s consuming psychologyand know their appeal of package design to make the package design more attractiveto women, it will be helpful to guide women consumers to buy their favorite andsuitable commodities.Second, women’s are sensitive and fashionable. They have the uniqueknowledge and feelings on color and graphics. Women’s mental activities are verysubtle, complicated and changeable; they usually go shopping via their impressionand understanding, and they will have their own ideas and requirements of packages.In the heated market competition, the package design shall not only make thecommodities more beautiful, convey the message, but also need to concern aboutresearch and use women’s consuming psychology, so as to make harmony betweenvisual images and mental feelings. Then women could enjoy the real service and getthe proper guidance and the commodity can have the innovation and breakthroughamong the competitive ones.Besides, in the background of market broadening and international exchangeand cooperation getting further, package design also has a better environment fordevelopment. The increasing advancement of technology and science somehowtransfer the competition of commodities into that of images, so package design is notsimply to stimulate visual reaction, but to create a certain information exchange andemotional experience between the consumer and commodity. Package design hasbecome an effective way to strengthen the commodity features, enhance thecompetitive power, and foster the brand and corporate identity. A package designershould know about the trend of market, society, corporate, commodity andconsumers and study the package design elements and consuming psychology ofwomen actively. Only by this way can the designer explore the precise deeprelationship between package design and women’s consuming psychology, bestowthe design new ideas, and set a proper design direction. Thus the designer canimprove the visual communication of package design, convey the cultural taste andstyle of the times so as to guide the ideas and behaviors of women’s consumption through emotional and vivid package design.To sum up, this passage, through the analysis the features of modern women’sconsuming psychology and request, will review the history of package designdevelopment, study its influence on consumers, and analyze how the modernpackage design guides women’s consuming practices better. This passage will alsosystematically analyze and explain with the help of the theories of visualcommunication acquired by the writer and the experience from the practices tosummarize in the new times how package design can properly guide the trend ofwomen’s consumption and how to go with this trend.