A Comparative Study About Cultural Trade Of China And The United States

International services trade has replaced the traditional international goods trade.It is growing fastest in the 21st century. With the increasing emphasis on culture, talent, technology, education, international cultural trade has become a bright spot in International services trade.China has five thousand years of civilization history, she use her long to show the world the meaning and the extensive of a country. However, the country's annual dissemination of the information is less than the information of she can accept. We understand that the development of world culture, but we can not effectively spread the culture of our own. Such a result would bring adverse effects on our economy, it also hampered cultural exchange between China and the world, so that people of the world can not be all-round understanding of China, love China; extreme effects may bring Chinese culture with the outside world conflict.The party's 17 major report clearly pointed out:In order to promote socialist cultural development and prosperity. From this we can see that the CPC Central Committee attaches great importance to the development of China's cultural industry in recent years, China's cultural industries in the country's attention from the rapid development of trade, culture, or much better than before. To the media revenue, for example, according to statistics, in 2008, China's media revenue has reached 540 billion yuan, but this is less than one-tenth of the United States the same year, the media revenue, the nation's largest media group an income equivalent to the entire Chinese media, half of the revenue,The United States, nine cultural industries:book publishing, newspapers, periodicals, films, sound recordings, radio, television, cable television and the Internet is developing at a rapid momentum. U.S. investment patterns of cultural industries, cultural industries, the operation mode of government support, and cultural talents and reserves, the legal aspects of maintenance is worth to China to learn from.Therefore, this paper selected the world's cultural trade development, the earliest is the best the United States to do for the development of Chinese culture, trade, reference, by comparing the analysis to arrive at the China International Cultural Trade in the development of deficiencies. We are the status quo of cultural trade, competitive advantage, three major aspects of policy, were compared.First in the United States the status of cultural trade comparison, we take the representation of American culture, trade and industry publications, newspapers, magazines, publishing industry and the film industry as an example, through comparative analysis of the data, we have come:the United States in international Cultural Trade development momentum strong trade surplus in the state, and is a gradually improving trend. Through 2004 into 2008, printed matter, newspapers and magazines, import and export amount of analysis we can see that the United States is taking steps to gradually replace its ability to self-sufficiency of cultural products, while its exports are more and more out various cultural industries favorable balance of trade situation continues.In particular, in 2009 the U.S. film industry are happy, there is breaking box office records in 2007 trend.Secondly, the development of international cultural trade on the US's competitive advantage of comparison, we can see that the United States the development of international cultural trade competitive advantage, such as:science and technology investment, and cultural creativity, acceptance of diversity, brand effect Deng Jun, from the "acquired human effort"; the development of international cultural trade and China's competitive advantages such as:cultural heritage, resource endowments, market potential, Deng Jun, from the "inherent natural factors." It can be seen, China's trade deficit in order to reverse the culture of the status quo, in addition to relying on natural factors, human effort is essential for China must be in determining the degree of development of international cultural trade, more effort in other aspects, the Government and businesses should work together to make China's cultural products in quality to a new level, to learn from the United States and other Western powers, China's cultural products to strive for higher scientific and technological content, to attract consumers with the ability to attract creative point, with be accepted by the world's cultural heritage, while being the world's attention with a higher profile.Finally, I Sino-US trade in the development of cultural policy has done a comparison, through the development of culture in Sino-US trade laws and policies, personnel policies and government support policies to compare obtained:China's development of international cultural trade policy also there are too many non-perfect. In the legal policy:Although China is the protection of cultural industries, culture, trade, legal and policy despite the continuous development and improvement, but the cultural industries of various categories of the law also far from perfect. First, China should further strengthen their cultural industries through legislative reform; Secondly, the use of its WTO member status, strengthen cooperation with the World Intellectual Property Organization,Contacts and cooperation with UNESCO to seek legal ways to encourage the conduct of foreign cultural trade; Third, China should actively participate in the development of international legislation in the international process of formulating laws and regulations and strive to play an active and leading role in utilizing the international legislation for the country's cultural industries, cultural and trade development services; in personnel training policy, the Chinese culture in the number of personnel shortages, and fewer opportunities to access world markets, the ability to open up the market is weak, China should be adopted to increase capital investment and the establishment of special funds in the form of Chinese engaged in cultural industries,Cultural trade personnel sent abroad to study in order to let more to reach the international cultural market and enhance its popular elements of the international cultural market, keen observation and appreciation of; in support of the Government policy, first of all, the Chinese Government a positive for China's cultural trade to open up markets to develop trade development suited to China's culture and strategic trade policy. The positive incentives to encourage exports and export. Secondly, the Chinese government must rely on a variety of organizations to serve the country's cultural trade and the development of cultural industries to raise funds, including large consortia, the private sector, community groups and non-profit.Institutions. Third, the Chinese government's expenditure on culture by the culture of operating expenses despite the increased year by year, but in which the total expenditure of the state finance expenditures on culture is still only a total expenditure of the state finance a small part of. The Government should pay more attention to culture in the country's economic development role, its efforts to increase financial support. Finally, my Government also noted that the various provinces, the coordinated development of all regions. Focus on fostering of backward provinces, and strive to achieve a common prosperity.Through the three major aspects of the above comparative analysis derived for the analysis process, I put forward some very simple and obvious suggestion that the trade in American culture through the successful implementation of the analysis of Chinese culture and the promotion of trade can play a draw role in Chinese culture so that a better development of trade, reversing the culture of trade deficit, in order to highlight the Chinese civilizations, cultures and heritage.