Research On The Development Pattern Of Film Supply Chain In Chinese Rural Areas

While the Chinese film industry is developing quickly, industrial structure defect--the serious unbalance of urban and rural film supply chain--emerges as a strategic issue which restricts the sustainable development of Chinese film industry. In the face of the fierce international competition, Chinese film industry must release its potential completely, which requires to develop rural film strongly. In such a case, the development pattern of rural film supply chain turns up to be the key point.Based on the supply chain theory, the enlighten of film supply chain development patterns in other countries and the current situation of Chinese film market, the development pattern of embedding, linking, expanding and coalescing is put forward for the rural supply chain. That is, deepening ties between urban and rural film supply chain through four stages:embedding, linking, expanding and coalescing, to build and develop rural film supply chain which will be with urban together to get involved in the international competition. In order to solve the problem of lack of driving forces in rural film market, the driving-force model of Powertrain Model is put forward, which includes the effective interaction of five main driving forces:technology, policy, demand, strategy and social force. With the purpose of supporting the development pattern smooth progress, the Powertrain Model would help to promote the prosperity of rural film market through the coordination between government and market, economy and culture and achieve the development of Chinese film industry as a whole.