| Open the packaging does not leave the life of people, clothing, food, shelter, many aspects of our are closely linked with packaging. People not only from the portable, safety, health and other aspects of the requirements for packaging, more attention is paid to the visual sense, is also the needs of the United states. The modern society from the primitive society to the distant science and technology is very developed, packaging constantly along with the development of society and the progress of science and technology.The development of the times, the development of the world economy and communication, so that all the peoples of the world’s cultural exchanges, however, the global cultural influx, threatening the continuation and survival of national culture, but also prompted us to make reflection and rational choice of national culture, that is the essence of social trend of thought of national culture. How will the Chinese of the essence of the national culture spirit to good use in the packaging design, the problem is to carry out in-depth study.Modern packaging design China relative to the Japanese packaging design, either in the packaging techniques or in the use of materials can’t be compared with. Chinese history has a long history, vast territory and abundant resources, cultural tradition and deep meaning, so Chinese is a strong ethnic characteristics of the state, but blindly imitate the western developed countries in the field of style in packaging design. Excellent design techniques we need to learn from the western, but its fine tradition can not be discarded. Packaging design is Japan has provided valuable experience for packaging design of China. Japan packaging products in some fresh quietly elegant color, some color contrast is strong; the material on the widely used paper material. Furthermore, the Japanese packaging products with elegant appearance, fine workmanship. With Japan is an island country distinctive national, packaging design well into their own cultural tradition. Therefore, the design style is fresh, simple and without loss of fashion, become an independent school. Finally, the packaging design of Japan in the paper material is widely used in food packaging, which is very rare. Paper material and little pollution to the environment, recycling utilization rate is high. Packaging materials China multi use plastic with plastic, is the most common. This phenomenon is very common in the US, we usually a plastic shopping bag is an example. This is a point we need to reference. |