Literal Phenomenon Under The Era Of New Media

Since 1990s, new media of digital technology appears and grows rapidly, which has also brought new scene in the development of literature field. The difference with the past media revolution is that, this time it is not only an external change of literal environment, but also includes a change in literature production mechanism.Main argument of this paper is that changes in the media of literature will directly affect the development trend of literature itself. For literature, as increasing discourse right of the media during innovation process, living space of literature is gradually narrowed under the pressure of media; meanwhile, literature itself is also permeated by media discourse symbols, and it leads to the way of more and more imagize and consumize. This paper will set this new phenomenon as a standpoint, to further analyse causes and background of such phenomenon, and then elaborate on the influence on the current development suitation and creative style of literature. The whole paper will state such literary phenomenon in three chapters.The first chapter focuses on the rise of new media and consequence resulted from occupation &squeez of literary external space by transformation of the whole context. Firstly to introduce background of new media emerging and linguistic context change from there, which finally leads to changes in literary external living enviornment. Secondly emerging of new media and changes in literary transmission mode have brought up innovation of literary production mechanism and changes in manners of literary creation. Thirdly linguistic context &literary production mechanism's changes have also resulted in the fact that elite literature was declined and literature was marginalised.The second chapter has elaborated new suitation arsing from emerging of new media, commercialization &industrialization of literature, from rising of non-structural literature, development of industrilization and consumable inclination of literature content respectively. The increasing impact and controlling power over the process of literary creation by media, has caused literal works always aiming to marketization, and to analyse literary developing suitation as well as problems upcoming under speech of media.The third chapter tells that, discourse right's increasing of the media, and transformation of the information presence from language to image, have changed people's ways of receiving information, and have also altered literary direction of the entire society. Emphasis was imposed on classical literature's pictorialization influenced by environment of society pictorialization, and new pictorializing trend of literary text narration, and background of change of the writer's habbit, and analysing advantages and disadvantages resulted from pictoralization of literature as an end.