Set Up The Bridge Between The Pure Literature And The Marketization

All along, the literary world there is a controversial topic, many people continueto emphasize that the marketization should not be called a label affixed to the "pureliterature", and even in the battle of this label during the upgrade process, pureliterature has become a political proposition, the law in the opinion of these expertsand scholars, the market does not meet the development of literature, it is also a result,market and literature become firmly opposing the two sides refused to give onlydrawbacksslightest value or benefits at all.Hong Ying’s creation in ChineseLiterary world is a matter of some be very muchpuzzled by phenomenon, her works frequently in foreign awards, vigorous, theweather cleared, has become a not allow to neglect, but also a not easily classified bythe presence, compared to most women writers, to write her big scene, referred to as"powder matrix in heroes".The works of Hong Ying ’s pure literature characteristics of be obvious to people,she boldly in the works in a variety of experiments show the experimental results, herworks are called postmodern, individualization, daydream, feminine pronoun, so pureliterary works, also can become market-oriented literary success, her work is selling,it confirms the market not work toward" impure " requirement, but just one of themany factors in the external factors.This article from three aspects in consumption era, Hong Ying and her works inthe pure literature and the market balance and development. First of all, the use ofnarrative language type conversion, personal narrative of history and imaginationdivergent future narrative, interpretation of Hong Ying to help readers across thesepostmodernist narrative strategy, achieve the work of market efficiency. In second, theShanghai dream, love lost, sufferings of life and culture and other traditional classictheme development, remodeling a Hong Ying features types of novels, interpretation of how the reconstruction process of accumulation of a large number of loyalfollowers. Third, from the works of Hong Ying’s story mode and text beyond the hypeand promotion of Hong Ying works, how to meet the readers unique curiosity andsnoop heart, has been the realization of public sympathy.She works in absorbing the fresh blood of innovation at the same time, also let ussee a traditional never abandon Hong Ying, in her heart of pure literature tradition andobsession, seems to be for years and did not be our enlightenment.Creation process is the embodiment of the wisdom of Hong Ying, she has thecultural market experience in the mass, in the literature and the market game, throughthis three ways to balance two forces.Hong Ying sets up the pure literature and themarket of the bridge, in the contemporary literary creation shows its own distinctpersonality characteristics.