Research On Packaging Design Of Feminine Hygiene Products

This paper concerns packaging design of the feminine hygiene products, based on the analysis of women's aesthetic and consumer psychology. Deeper research is processed on aspects of brand awareness, packaging design and marketing strategy on the basis of the status quo investigated by the way of market research and questionnaire. Packaging design of the feminine hygiene products is further stated by the combination with relevant theory of brand science and consumer psychology, relevant design strategy is proposed. This research will provide reliable theory summary and guidance in applying to design practice of the feminine hygiene products.