Research On The Application Of Regional Culture In Brand Packaging Design

With the continuous development of Inner Mongolia's economy,tourism and tourism related industries have been developed and valued,which has promoted the economic development of Inner Mongolia's tourism industry.How will the regional culture reasonably and skillfully applied to the packaging design of tourist commodities,shaping brand packaging design of tourist commodities domain distinctive culture,and provides some references for exploring the future development trend of Inner Mongolia tourism commodity packaging design.This topic explores the relationship between regional culture and Inner Mongolia tourism commodities,and the application of regional culture in Inner Mongolia tourism commodity packaging design.The regional culture is expounded,and the definition of Inner Mongolia grassland culture,analysis of outstanding cases and current situation of domestic and foreign tourism product packaging design,to explore the theoretical basis and creative ideas of tourism commodity brand packaging design,market positioning for consumers,which lay a good theoretical foundation for the subsequent creation of blue home"packaging design of tourist commodities the.This graduation design with a strong regional culture of Inner Mongolia as the background,in the design practice in the tourism commodity as the design object,a representative of the product as thecarrier of packaging design,including dried beef,milk food,manaijiu,Mongolia tool and other tourism products packaging design.Based on the investigation and research of tourism market research and analysis,summed up the domestic market on the advantages and disadvantages of the existing Inner Mongolia tourism brand packaging and packaging design of the existing problems,"Inner Mongolia blue hometown" tourism commodity re branding,design,packaging structure design etc..In the packaging design in Inner Mongolia grassland culture as a source of creativity,design with regional features of graphic elements,based on the graphic design,text extraction and reconstruction,color acquisition and for the characteristics of tourism products,packaging from production to sales,from consumer to carry the whole process transportation considerations,structure and material selection of product packaging on the improvement and innovation,integrate creative point to brand packaging design and tourism products,design brand packaging design unique regional culture of Inner Mongolia.