| Starting from the creativity of alienation classic sketch graphics found in the 2-D advertisement design, to reviewing related basic cocepts and theories, we propose a novel research direction related to alienation classic sketch graphics. Namely, according to the developments in the contemporary art and advertisement design, reviewing or retracing related kernels, we discover the novelty of such research on this field. Through sorting out the types of creativities, summarizing the creative techniques, we analysize its cultural significance from some classic examples.
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