Canada's Great Resolution In Pursuit Of Cultural Sovereignty

Canada's magazine industry for decades has been facing crisis of existence, and the market for half of its journal was firmly held in the hands of the United States. The Canadian magazine industry was worried about the future and then prompted the Canadian government on many occasions over the years to take action to protect the Canadian magazine industry, from giving the Canadian magazine advertising companies to tax incentives to attract advertising dollars, to impose heavy taxes on the U.S. magazine in Canada, especially in 1995 of the Sports Illustrated. The Punishment of the Sports Illustrated magazine by the Government of Canada, which led to a fierce conflict between the two countries, has become Canada's defence of its cultural sovereignty, and the implementation of a test of its cultural policies. In this paper, through in-depth analysis of the Sports Illustrated magazine dispute between Canada and the United States, and the related arbitrament by the World Trade Organization, the author finds that on the surface, this dispute is subject to cultural protection by Canada; from a deeper perspective, it is the conflict between American cultural hegemony and Canada's cultural sovereignty. The Government of Canada shows respect for the arbitrament of the World Trade Organization, but does not give up the pursuit of cultural sovereignty and the protection of national cultural industries, strongly demonstrating its resolution.Therefore, Canada firmly takes various measures to maintain cultural sovereignty, and reduce the culture invasion by the United States. Canada is a country seeking its cultural sovereignty in a long-term; and a study of Sports Illustrated magazine dispute between Canada and United States will no doubt be learned for other countries.