Explore Of Chinese Animation Of The Renaissance

With the International technology and the rapid development of CG technology, the prospects of animation industry exposure to one of the animation to each bring endless reverie. The World of film animation, animation industry continues the story of wealth, especially in Europe and the United States, the neighboring countries Japan and South Korea animation has become the reality of its economic pillars for the Chinese animation industry, brilliant color display. In huge of market and demand, new media, animation technology, the Chinese animation industry scale new old "Chinese School" brought a glorious historic opportunity. However, my older workers made animation today is no longer the brilliant achievements, the current unsatisfactory status of the development of animation industry with worrying. In terms of both quantity and quality products can not be compared with foreign powers animation industry. More importantly, our cartoon works under the impact of foreign culture has become increasingly disoriented. The main manifestations are to be: lack of cultural content, cultural taste is not high, narrow audience and the product grade is very low. Lack of cultural self-positioning, are bound to be abandoned by the audience and the market has become inevitable. Style of blind imitation of others, the pursuit of short-term economic interest's makes our animation industry can only become the international animation products processing plant. The generation of a large number of processing operations on the original works of our inability to further research and development and the loss of its creation and development of desire. Even if the original work is limited in content and quality of the work can not compete with foreign animation. This made domestic investors on the loss of investment confidence in the original animation. Further exacerbated by the performance of original animation for the lack of domestic financial and technical support of the state, making the entire animation industry into a vicious circle of the situation.How to get out as soon as possible the reality of the plight of the animation industry to achieve take-off of domestic animation art and animation Standing out in the forest of the world, who is challenging for all animation significant issue. Clearly, China is not only to learn advanced animation techniques and modern market operation, but also to give its ideological essence of Chinese culture, both fashion, out of a Chinese characteristics, the animation industry development. Excellent home-made animation history, such as Wan brothers and Shanghai Animation Film Studio, etc. To create immediate local reference, the international animation such as the U.S., Japan and other countries for China to use organic, elements also provide indirect off-site experience. Reveal the history of the fine traditions of mystic animation and sound resources, combined with the background of the international animation market and art form, this article is intended as the cornerstone of local culture, to further explore the domestic animation wake up and need in culture and its artistic quality, and timely combined with modern technology, both from the quality and language with Chinese elements to create original animation for the Chinese animation to provide theoretical support for the real leap.