Information Age New Trends Of Dairy Packaging Design

"A bottle of milk can make a nation thriving and prosperous". As people's standard of living is higher day by day, milk has become more and more important in our daily life and countries all over the world pay much attention to the development of dairy industry. The current conditions and the problems of dairy market have been analyzed which proposes that the dairy packaging design could be based on green, harmonious, convenient and simple concept and it could be conceived on dairy packaging design, the pictures, the characters, the colors and the interactivities.The dairy packaging design keeps pace with the times and the change of this trend is caused by the development of technology and the change of the perceptions and the era. In the information age, the requirement of the packaging products is based on tends of diversified. People pay much attention to the products of personalization and their own style. Meanwhile, they have proposed the slogan which is "Personalized Packaging products". The customers have knee interested in the ideal of innovative design and the dairy packaging which concerns with their ideal. The designers should take account on the customers'aesthetic psychology to the dairy packaging which can meet the customers'personal requirement. In this condition, the dairy packaging design should be account on personality and personal style.The overall design of packaging is an art and process design for packaging. An exquisite dairy packaging should be taken into account on the brand name to the whole sale process. The designer should have the aim of the design. The packaging design should pay much attention to the packaging container. The packaging container design should be considered the sense of consumers for the first principle. For the design, the designers should think over the three aspects. The first one is that whether the materials are safe and environment protection. The second one is that whether the psychological characteristics of the customers can be seized by the visual design of the main exhibition area which can highlight the theme by the individual style and the strength of visual impact. The third one is that whether the design's sense of taste conforms to the consumer's.synesthesia. In the era age, the age of graphical information, the picture and graphics which should be suit to the consumers of psychology and physiology, are more important than the characters. The exaggerative, the decorative, the interesting should be considered in the design either. Meanwhile, the designers should keep pace with the times and should be abundant in good imagination. Moreover they can consider both the consumers points of view and the design with a long-term sight. The aim of the dairy packaging is that it can improve the corporate image and assure the value of the merchandise. It can protect milk, distribute milk and sell milk. The dairy packaging design should be based on the aim of the dairy packaging.In the end of the essay, the characters of information age are discussed which is called the interaction. As the packaging technology is enhanced day by day and the consumption level is much higher, the requirements of the customers are not only satisfied with beauty, convenience, quality and environmental protection but also the packaging products are filled with new vigor which can acquire more information and the dynamic packaging which is a new interactive format is brought out. In Japan, the dairy packaging is explored which can change the color and can register modification date.