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Artistic Expression And Cultural Industries

Posted on:2011-01-23Degree:MasterType:Thesis
Country:ChinaCandidate:X L FengFull Text:PDF
GTID:2155360305998849Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
Art films often characterized as elegant, taste, content, deep, etc. the art film audience Characterized by these words were minority.As one of the art film branch,Small-budget art film even have more minority audience,On the one hand,the quality of the Art film have decreased by lacking funds;on the other hand,It is high threshold for audience for Unique artistic core of art film,Under the trend of the Commercialize, Small-budget art film surfer from the third pressure that The large areas publicity make the andience adapt commercial film.But,The small-budget art film plays a crucial role in the market, in film language innovation, in training of young directors and actors, sound film,So,there was a glaring contradiction that the small-budget art film audience gradually die out and the status of small-budget art film history.In addition, there is a cluster in the art of film buffs fordiversification, segmentation of the audience, they do not see the art film and feel anxiety. This paper will analysis the phenomenon that film market tend to exquisite large business, but lack of tasting and improving art film audiences,The reason that small-budget art film of the own shortcomings and shortcomings and failures on operating small-budget art film market system will be studied by my paper.Through the analysisexisting defects of small-budget art film as well as a lot of data and information,The paper make some conclusions at last that the small-budget art film will focus on small-budget art film quality as life; the establishment of specialized small-budget art film distribution, brand marketing, paying attention to transmit high-quality concept art films; exploring the establishment of a viable art theaters screening system.
Keywords/Search Tags:Small-budget art film, Marketing tactics, The art theaters screening system
PDF Full Text Request
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