A Research On Development Of Domestic Small-budget Film

In recent years, low-cost investment films have become the focus of the film and thus become one of the topics of academic study and social public opinion. Especially the marketization of small budget films under the background of today’s rapid development of market economy has caused the thinking of academia and industry. This paper study on success of recent emerging won miracle small cost movie box office and analyze the details of the small cost film behind the Times background and success factors. We clarify the small-budget films in China under the background of marketization development course, combed the small-budget films’ definition, characteristics, cultural value and so on. Through the research of the development process of a low-budget film and its influence factors, we analyze development opportunities and challenges of the small-budget films under the new media environment. Under the background of the development of new media, small-budget films using innovative marketing model (SoLoMo Model) won a broader platform and was challenged by the pirated and Internet army at the same time. In the era of new media, a low-budget film market breakthrough should give priority to adhere to the content, to give full play to the advantages of the "long tail" theory, to rich types of movie genre and to pay more attention to the exploration and exploitation of the "new" screen, to implement integrated marketing model, and to promote the film market of the development and utilization actively.