A Study Of Chinese Character Typographydesign In Commercial State

Chinese character,as the only hieroglyphic existing in the world,has thousands of years history.However, how does this ancient character develop in modern society which highly informatization,commercialization and anti-developing.Currently foreign Typography design research has reached a mature state, and at the same time the The Chinese character applies in the commercialization research is still in the early stage.In a large of Commercial design works, Western font design are widely used. But Chinese character fonts and design trends in today's design does not hold in the mainstream. As a Chinese designer,the ability to control Chinese character is a very standard to judge his ability of design.This article discuss the private thinking and graphic design of Chinese characters.From the method "adopting appearance by means of observing substance" of ancient people to discus the the graph function of the Chinese character. Then further elaborated the feature of "image" of Chinese characters as well as under the modern design linguistic environment the Combining of Chinese font desing and Westerndesign. It takes advantage of new media and concept fonts in designs to study Chinese character design in modern commercial society. Moreover the extensive discussion of information dissemination and emotion expression. According to Chinese character design in commercial activities,I classified and summed up it based on the general design principles.And has combed the main expression forms of current commercialization Chinese character design. And inducted three big principle of design on the creativity, deconstruction and reconstruction, unified of content and forms. Chinese characters is the carrier of Chinese traditional culture,which has a great culture connotation and temperament that English doesn' possess. Therefore I expound historical culture and visual communications of Chinese character in modern design, set examples such as the thinking of characters creation in "liu Shu",calligraphy and other aspects of traditional culture.So as to bear out the developmental tendency of Chinese character Typography design in modern commercial society. Finally acted according to the Chinese character design to lift in the trade activity application by the example has carried on the classified analysis.