The Symbolization Of Visual Image Of Products In The Image Time

Today, the spread of visual culture has infiltrated every aspect of people's lives, and the whole world had a profound influence on the human experience than ever visualized the concrete of the. In this visual era, and before "the writing time, the printing time" has undergone tremendous changes, with "two dollars against" way of thinking disappears, the concept of multi-establishment of the continuous development of consumer culture, the pursuit of user experience, personality, prompted "Daily Life" can be realized. In this context, the product also will develop a visual image, through form, color and material, labels and other processing, advertising and other means of communication through the use of "symbol - commodity" system, to experience and enjoy the intuitive sense , to create a dreamy mood of consumers, given the social significance of products of consumer culture, stratification, these phenomena worthy of our attention.As a result, the image of this product design into the background image of the times studied, the image of the product design and consumption of consumer science, sociology, semiotics and other levels of analysis. The paper focuses on understanding the image formation and time course of development and the visual image of the product: The Visual Culture of the times changing social attitudes caused by the conspicuous, fashion, consumption status symbols interpretation of daily life for people product aesthetics, symbolism, the pursuit of quality of work out, and the image of the times of the product design performance in symbolic way of interpretation. In rational analysis, understanding of the visual image of the times the image of the product design and characteristics of the various status, this paper images of the times on the image of the design development of products derived understanding: we must not simply pandering to business needs, appeals to consumers desire to meet the surface aesthetic product design to meet the temptation symbolic, virtual, pseudo-character product image construction, but based on real concern for the sustainability of design, beyond the symbolic, constructed truth, goodness and beauty product vision image.Through visual images and image products cross the background research will help us to deepen our understanding of today's product design, help us to improve the ability of the design analysis of the phenomenon, help us to design a wider range of development disciplines.