Based On Consuming Psychology Under Daily Ceramics Product Design Research

Chinese Ceramics industry after several years of development, has become the world's largest household ceramics producer. Ceramics for daily use throughout the world total trade accounted for 30% of the volume of trade, impact of the international ceramics trade has become a major exporter. Looking at the situation of China's ceramics market, as new products, some selling, while others lag deposit, sum up their experience, the former secret to winning the starting point of human-to satisfy people's aspirations and psychological needs. You know, buy psychological needs lead to desire, desire to promote the purchasing power to buy, purchasing power is the product of productivity, so designer ceramics designed to attract consumers through their Foster psychological feelings, shopping desires, we must study, understand, grasp and apply the psychological needs of consumers.This paper attempts to consumer psychology, based on the basic principles of design on daily-use ceramic products detailed analysis,Expounding the consumer psychology and consumer household ceramics relationship between product design. That affect and are affected, the principal object of the dialectical relation between anti-impact. Design and combine theoretical knowledge of consumer psychology, summed up the ceramic product design methods and forms of expression, to tease out the current products and ceramics in China Ceramics exist between the market and how to solve the problem of the idea, and made use of consumer psychology to guide the need for product design, ceramics for daily use.