Nanxin Silk Co.,Ltd.——Discussion Of Reshaping Strategy For State Owned Enterprise

This article consists two parts: case and case study. The case presents the history of Nanxin Silk Co. Ltd., the related market environment and the current situation especially the existing problems of Nanxin. Based on the information provided in the case, the author investigates the Nanxin Silk Co. Ltd. by way of Industry Analysis, Product Analysis, Environment Analysis and Financial Analysis, etc. in the case study. Using BCG Matrix, SPACE Matrix, SWOT Matrix and the Porter抯 Five-Forces Model of Competition, the author draw out a strategy for Nanxin for future development. The author also evaluates the strategy in detailed.