Guangdong Hexun Technology Co.,Ltd——The Strategical Analysis Of Company Operation

This paper is a comprehensive essay, Which consists of three parts: Case ,case analysis and appendix. The cases describe Guangdong Hexun Technology Co., Ltd, a small Enterprise, about the development from birth to rapid growth, and give more detailed introuduction about the company by means of demonstration. Meanwhile, the thesis illustrates China Telecom reform, the existing management problems, market positioning and management strategies of small enterprises. The case analysis probe into the development of Guangdong Hexun Technology Corporation, and approach advantages and disadvantages in the aspect of operation of the small company, and analyze its strategical targets, and provide management strategy and concrete ideas of small company抯 development by applying lifecycle theory, competitive models, SWOT analysis and BCG analysis,etc. The appendix include background of this case and the mannunl.