The Research Of Strategies On E-Marketing Of Jiangsu SG Chain Corporation

My dissertation has analyzed the importance of operation of e-marketing on the chain commercial company,and also put forward the opinions that the right setting of strategies on e-marketing is a very important part of work on operating e-marketing of the chain commercial company。It has analyzed the situation of the company's operation and settings, and raised new proposals of promoting this program with the reality of the company.During my writing process, I have done much market research, which I have analyzed carefully so that the firsthand information about the behaviors and the mentalities of consumers is gained.There are some basic arguments of theory, such as, E-marketing is the important work which the company should pay special attention to nowadays and in the future；E-marketing has got a wonderful perspective but it is sure to run across a lot of barriers.；So in the environment with e-marketing operated, whether the barrier can be overcome and take the first place in the fierce competition or not depends on the correct strategies the company sets on it.；To chain markets, facing fierce competition, to develop e-marketing deeply and widely and to fix scientific e-marketing strategies is the only way to improve the power for competition；the emphasis on the integration of strategies, that is the combination of the internet technology and marketing strategies; the demand of the combination of traditional retailing and the retailing on the internet; the emphasis on the quickest action and the best plan of the delivery: the demand of a consumer database; the first reason of the combination of the two is that the chain management can solve the problems that may come across in the delivery; nowadays the price of the e-marketing don't need to be that low ,it can be higher sometimes.The internet make the e-marketing provide a possibility that the contradiction between the consumers' individual requests and the mass production of the company.The article also put forward that in the chain commercial company like SG, the core of market form in the e-marketing process is different because of the different goals in every period. And the market form in every period differs because of the different features. Nowadays the e-marketing strategies mainly includes that website construction, the internet marketing attraction (including website promotion, e-marketing and promotion, the service on the consumers), the products of e-marketing, the price of e-marketing, the delivery of e-marketing. The first two strategies are cores and the last three ones are supplement.The creation of my article is that it breaks up the situation that the traditional e-marketing research mainly emphasizes on the e-promotion. My article expands its research ranges with the traditional e-marketing theory, from the simple research on the ways of e-marketing and e-promotion to the forms of the strategies on the e-marketing that are set according to the research of purchase on the internet and the analysis of e-marketing environment. The emphasis on the possibilities and necessities of the combination of chain commerce in China and e-marketing；The emphasis on the influence of promotion to traditional marketing which comes from the chain market company's development of e-marketing.