The Marketing Strategy Study About Keyi Pharmaceutic Co.ltd

With the rapid development of the drug industry, the competitions in the drug market are increasingly drastic. The marketing in the drug market is in face of change: on one hand, more and more laws and regulations toward drug industry are published by government. The acquisition and the reorganization are getting prevalent between the drug enterprises since China has became a member of WTO; on the other hand, the qualities of drug consumers are gradually improved. The psychology and behaviors in consumption of the consumers are also getting ripe.Based on the principles of marketing, this paper analyzes the current situation and the marketing environment of KeYi pharmaceutics co.ltd by the methods of SWOT and the competence, from the points view as follows: the effect of the entry into WTO, the effect of medical reform, the effect of the changed demand-supply environment of drug industry and the new trend of it. On the basis, it presents the frame of marketing strategic for KeYi: the key marketing strategic, the model of marketing strategic, the marketing strategic of the target market. Meanwhile, it offers a set of product strategies, price strategies, place strategies and promotion strategies.