Panalpina China Ltd.ShenZhen Representative Offece——Service And Process Analysis

The thesis is a case abou customer service of Panalpina China Ltd. ShenZhen ReP.Office. lt consists of the case and the case anaiysis.The cUe part' hanly dePict the establistnnent business comPonent and develoPmentof Panalpina China Ltd. ShenZhen ReP. Office, list man issue tha occur duringdevelOpmen period.The case analysis part f Based on SWOT anaysis tOol, five comPetiive forces modeland some theory Qf service marbeing, such as Service Blueprinting, Service-qualityGaP MOdel, The services markeing triangle, RClationship markting, analyzescomPatition environment, service conceP, service Process of Panalpina China Ltd.Shenzhen ReP. Office. Propose some thinkin of solvin8 problem in order to enhanceService quality of Panalpina China Ltd. Shenzhen ReP. Office, improv custOmef ssatisfaction. At the same time, hOpe can have some effeCt to promOte the deveopmentof Shethen Logistics.