GuangZhou Optic Communication Co.,Ltd.——The Development Of The Broadband Internet Value-added Service

GuangZhou Optic Communication CO., Ltd. is an information technology company fully owned by a H.K. based enterprise group. Its mainly assignment is project management for a national backbone fiber networks "China Express NO. 1"invested by its parent company, mean while it develops value-added services of broadband Internet. Nowadays, it has to face the problem of how to change its function under its parent company investment strategy. This article is on a true case about an information technology company mainly in two parts: the case part and the analysis part. As a record of actual events, the case part gives an objective description about the operation status and the various problems of GuangZhou Optic Communication CO., Ltd. In the analysis part, several management theories such as value chain, Porter five-forces model are used to analyze, compare and find out the right position for GuangZhou Optic Communication CO. Ltd. in its parent company's strategy. At the same time, according to its practical status, the writer gave some advice for the marketing strategy and the business model for broadband Internet value-added service.