The Analysis Of Broadband Market And The Research Of Marketing Tactic On Broadband Business

With the continuous improvement of social economy , the trend of city digital development is more and more obvious .It is more and more urgent for people to request the broadband,information ,and intelligence of living and working environment . The building of broadband network is greatly significant. From the citizenry's angle ,revolutionary changes will take place in people's thoughts and the living ways , which can greatly improve people's quality. The broadband can not only supply the browse of common network and receive and send off E-mail , but also satisfy the demand of masses of information delivery ,such as the speech , pictures, real time of telephone, fax and high- speed internet and so on .In addition , it can realize the function of VOD, network telephone , buying or selling stocks at home , long-rang treatment and education . From the angle of social economy , the building of the broadband network can speed up the adjustment of the city industrial structure and improve the change of every field of the city social development . Besides it can help to develop the relative property, such as the network serving business , the information consume of the residents, logistics industry etc. It has a profound meaning to extend the city's influnce and improve the city's status . After my analysis of related data and probing into it with related persons in the field , I conclude , though the broadband is just beginning , it has a vast foreground and is full of vitality. In the text, it first expounds the profession characteristics of correspondence industry and the market mechanism from the macroscopic. Then it makes further research analysis of broadband and the demand of the market etc. All these are base on the eleventh << The Statistics Report Of Chinese Internet Development > (2003-3) and the twelfth << The Statistics Report Of Chinese Internet Development> (2003-7) announced by CNNIC. The text almost overall masters the line of thought of broadband development and the problems in it . It also brings up the strategy fixed position and market tactic of broadband managers who are in the center of the business. Finally , after the further thought of the use of broadband , the expectation of the characteristic of the network times and living model , and the analysis of the China's SWOT of the telecommunication business after the entry of WTO , the text advances some countermoves for "into WTO of telecommunication item" The creative point of the text are: the deep analysis of netizens; the thorough diagnosis to the problem in the broadband business ; the comprehensive and systematic analysis for the broadband business ; advancing the strategy fixed position of broadband managers and the developing tactics.