Midea Kitchenware Manufacture Co.,Ltd.——In Search Of Development

This paper includes two parts such as the case and the ease analysis. In the first part of the paper, it discribes mostly what the management status in quo was inside the Midea Kitchenware Manufacture CO. , Ltd. before reforming, Including management efficiency, product developing, the marketing, financical and human resource management and so on. In the second part, it analyses in detail the inside and outside management condition of Midea Kitchen桿tensil Manufacture CO,. Ltd.. how much the attractiveness of the kitchen梪tensil industry is by utilizing Porter抯 five梡ower model, and by the SWOT approach, discussing possible strengths and weaknesses of the company, while facing opportunities and threats. On the basic, the develop 梞ent planning and the management innovation of the new situation are discussed in detail.