On Internet Marketing In The Aspect Of International Marketing In International Travel Agency

Secretly, so-called as the forth Media Internet has approached us. Its speeding up has impressed us so much. Nowadays, we have - 250,000,000 net worms in the world, besides 22,000,000 in China at the end of the year of 2000. Since 1995, E-trade has been firstly named in USA, and now it has brought 301 billion profit for USA in 1998 which proved to be the brightest sparkle in economy. In consideration of such speedy development of net economy, China tourism surely won refuse it outdoors. The convenient and speedy service of net-sale will lead our tourism enterprise into the new knowledge economy. This article is based on the analysis of Dragontour, literately expl.ins the concept of net-marketing, and its practice in the field of international tourism. Besides, author has listed four main advances compare to traditional ways as below: (1) B to C (businessman to customer) sale enables the customer as real God. 2)The real fair, public and honest competition make customer as real host to his consumption. (3) The efficient and hospital service of net sale appeals to the separate tourists who have taken more than 60% of tourists as a whole. (4) The cheap cost make tourism products rice more competitive. Therefore, after the analysis of some vivid examples via Dragontour net sale, it has proved that to set up net sales for our International tourism is very urgent. After 2 years practicing in www.drauontour.com and the statistic of clients in CTS www.csts.com.cn;and Huaguang website www.gxbcts.com, the author also wrote down some backwards of E-trade aspect to China tourism: Net-paid aspect, Net security, Expensive net fee. And what more Author has presented us her personnel opinions on how to solve them, Of course, to establish a pretty homepage is the most important thing before net marketing done. Author has stated her proposal about how to set up an appealing web site via her experiences. All in all, after half a year accumulation and practice, author has probed into the latest study of net sale. Although some of her opinions are immature, even a bit of naive, it has combined the hard work and effort of her uader the help of Pro. Dan.