On E-commerce's Present Situation And Developing Countermeasures Of China

Accompany with the rapidly development of network tech, we have broken through the time and field limit to manage and transmit information. Informationalization, networklization, globalization of the economy and e-commerce developed on the bases of former ones have become an unchangeable trend in the world. E-commerce is to do commercial activities taking advantage of the advanced information network and computer technology. As a new commercial model in the 21 ~ century, it has unlimited and broad prospects. All countries in the world have been developing e-commerce actively. In China e-commerce has got development in a certain degree in base facilities infrastructure, e-commerce regulations, general economic laws but also in theoretical researches and operation. E-commerce, as a new economy operation model, influences the commercial field, especially helps to use Internet to do commercial activities efficiently with less expense whose key activity is goods exchanging. Commercial activities include the consumers buying goods through Internet and enterprises conducting propaganda and doing business with each other through Internet and so on. It can help them to adopt themselves to sharper competition in the international market. E-commerce influences the whole society and economy including government and enterprises which are the subject engaged in e-conimerce. It helps enterprises change their h traditional economy operation model, reduce their expense and raise their competition ability. E-commerce helps government turn into electronic government, increase their working efficiency and make their work more transparent. It changes consumers?living means, working means, and studying means. Simultaneously e-commerce also gives a challenge to government and enterprises. E-commerce抯 development needs good environment in laws, standardized managerial mechanism, e-commerce intellects from all levels and fields, powerful Internet infrastructure and proper example-settings and guidance. There are many problems existing in the e-commerce development in China now, such as weak information infrastructure, II ?,.. MXSIER S THESES backward information technology, imperfect interrelated laws and regulations, improper understanding about e-commerce etc, and the problems do prevent e-conimerce抯 further development in China. Nonetheless, as long as our government and enterprises recognize the present situation of e-commerce development in China and draw up correct strategies for its development, long-range achievements are to be obtained in this field. Chinese government should create a social environment for the development of e-commerce that is suitable to our national condition, strengthen the legal environment offer fair competition environment and good service conditions, enhance the theoretical researches of e-commerce, cultivate professional intellects and provide favorable micro-environment and macro-environment for its development .As for the enterprises, they should strengthen the informationalization construction, enhance the exploration and utilization of their information resources , take supplying chain management, reconstruct their business process, recommend and cultivate e-commerce intellects, develop e-commerce business. By the joint efforts of Chinese government and enterprises, e-commerce will have its be...