The Study And Diagnosis Of Marketing Strategy About Heavy Section Steel In Pangang

Marketing strategy is a research subject with very importantly theoretical and practical significance. To work out effective marketing strategy is the key of reclaiming market,seizing market, expanding sales volume and creating tremendous economic benefits.This thesis have applied the basic theories such as product strategy,pricing strategy, marketing cannel strategy,custom-served strategy, and so on, to diagnose the major problems existing in marketing work of heavy section steels and by analyzing resources and domestic and foreign marketing environments, worked out a marketing strategy of heavy section steels in Pangang in the hope of offering help and reference to marketing work of heavy beams in Pangang.