High-tech Product Marketing Research

Since the recent years of the 21th century ,the impetuous advance of the high technology greatly improves the development of the society and economy .In the hi-tech domain ,the people who control the commanding point will obtain the right to take initiative which is crucial in the market economy The research and level of the hi-tech industry have become an important symbol a country's comprehensive power.If the hi-tech enterprise wishes to win in the fierce competition of the marketeconomy ,not only should it possess high technology itself ,but also effective marketing skills to sell the hi-high product.As we know ,the traditional research of the marketing theory focuses on tradition products ,not hi-tech products ,so this dissertation will mainly discuss the problems existed in this field ,giving several solutionsThe dissertation is divided into five chapters:First chapter: mainly introduces the development of the hi-tech industry in and out of our country ,gives the definition of the high technology and hi-tech products and puts forward the specialty in the marketing of the hi-tech products .That is the indefinity of market and technology existed in the hi-tech products.Second chapter: chiefly introduces the evolution of marketing concept ,points out the limitations of using traditional marketing theory to promote the sale ,of hi-tech products and believes that the theory innovation which focuses on how to create market and demand of the hi-tech products will greatly improve the sale of these products .To make sore ,this chapter also analyzes the feasibility of this theory innovation.Third chapter: mainly analyzes the definition of hi-tech products and emphasize the importance of service in the definition .It also summarizes the specialty .research and market placement principle of hi-tech products .What's more ,if researches the exploition method innovation of the hi-tech products and compares the merit and demerit of these develop methods .Finally ,h point out the importance of the trademark management.Fourth chapter: combined with some general price target of hi-tech products ,itputs forward the specialty of price fixed way of this kind of the products and gives the corresponding price strategy.Fifth chapter: based on the specialty function and tendency of the hi-tech product place ,it discusses the suitable place of the hi-tech products .