The Study On The Developing Strategy Of Car Industry In Our Country

There are so many joint-venture companies in our car industry,but most of them have a sole product structure,and are in a small and uneconomical scale. So our car industry is seriously divided into many pieces,and the whole industry structure is very disordered. The local governments implement the local protectism for their own benefits,and it has led some companies to dominate the local market. Most of the joint-venture companies have absorbed the same technology,and they have the same product structure because of lacking of strategic development,so we have wasted so many product resources. Most of the joint-venture companies have become a key part of the foreign automobile giants,and our car market have become the competing stage of the foreign automobile giants,and our companies are become their manufacture center.This thesis includes five chapters. The first chapter is introduction,it is about the background and the origination of the thesis;in this part there is the arrangement of the structure. The second chapter is theories expound,there are theories of industry economics and enterprise developing. The third chapter is the analysis of our car industry's developing history,actuality,and future. It includes our auto industry's whole characteristic,our car industry's developing stage and its major mode,and the impacting to our car industry of entering WTO. The forth chapter is the analysis of our car industry structure. In this part the author applies the structure-conduct-performance frame-analysis. The fifth chapter is the countermeasure study of our car industry. Based on the SWOT frame-analysis,the thesis puts forward some strategic principles,and builds up a span-developing model of our car industry developing. The model includes a national strategy (NIPV),industry's innovation strategy,enterprises' reorganization strategy and the enterprise's lean strategy.Our car industry is a monopoly market with a higher extent. In this market,there exists a high product difference;there is no company that can supply the whole series product. And our car industry is very inefficient;the ratio of output-profit margin is very low.Since the reform and opening-up in China,three successful joint-venture-developing modes have been formed in China car industry. But our opening market has not brought along an independent self-development for China car industry;on the contrary the dependence of our car industry upon foreign transnational auto groups is becoming stronger and stronger. With the access to WTO we eagerly expect the independent development of China car industry.