| This case divides the history of Guangzhou City Construction & Development Holding Ltd. (named GZCC & DH) into three periods, the NO.1 in Guangzhou real estate market, less share period, personal ventures become NO.1 and GZCC & DH is NO.9. After 2000, GZCC & DH restructures her strategy and fights for her market share. Her development clue, organization structure, operation, environment and competitors of GZCC & DH is introduced before analysis. There are some strategy methods used in the following analysis such as æŸhe Five-Forces Model of Competition? Value Chain analysis, SWOT analysis and Competition Strength Assessments. Through analysis, it recommend GZCC & DH best-cost strategy and other according development measure such as adjusting organization structure, forming enterprise culture, research and development strategy, operation strategy, marketing strategy and human resource strategy.
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