There are some views about the contain and characteristic of cooperate marketing culture in the thesis. Analysising the communication factor , mode, characteristic , and carrier, This thesis has some argument on the choice of medium and has some method in avoiding the obstruct of theNcommunication of cooperate marketing cultureThe research on marketing culture is beginning in China. There is much discuss about the concept and factor of marketing culture. This thesis has some research on the concept and the obstruct marketing culture for using the theory of communication and culture . It抯 not mature but there抯 some creation in it.
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