A Study On Theories & Practice Of The Communication Of Corporate Culture

This thesis bases on the theories of Communication and Corporate Culture. From the perspective of the relationship between Culture andCommunication,the author defines the term--the Communication ofCorporate Culture,demonstrates her opinions in a series of fields of it:its contents,ranges,sources,receivers,approaches and such practical aspects as time,process,skills and effects. Faced with the trend of global economy,the author analyses the Cross-Culture Communication of Corporate Culture in the management of Multinational Corporations.Apart from the theoretical analysis,excellent illustration is also a characteristic of this thesis. You can know the practical operation well fromthe case study--" the Communication of Corporate Culture of HaierGroup".