Dalian Sanyo Cold Chain Marketing Management System

Dalian Sanyo Cold-Chain Co., Ltd registered in 1994 is jointly invested by China and Japan, It' s now the producer of refrigeration and refrigerated display case, The products are provided to large supermarket. Considering to the product generalize just catch China linkage supermarket vocation 'at very fast speed generation up, fine quality of the product and with the expeditious sales net looked on the countrywide founded at infancy brought Sanyo manifold favorable factors. Yet, much more challenges are being raised to Sanyo as the maturity of the client, competitor 'pullulate and such problems after entry into WTO. So the article would analyses the marketing systematic' history evolution of sanyo and the confronting problem, Then talk about how to solve these problems by strengthening marketing management from the change of organization and flow, project and control, staff and encourage.