Study On The Application Of SWOT Method To The Strategic Planning Of Operations In Port Corporate

The research and study were made in strategic planning for port corporate operations. The data was collected and analyzed. This dissertation is aimed at the application of new analysis methods to strategic planning for port corporate operations.The analysis methods used in the dissertation include SWOT , AHP, and questionnaire. These methods are all different from the conventional environmental analysis approach in a way that they deal with both internal and external environments. The analysis method of Strength, Weaknesses, Opportunities and Threats (SWOT) is a new approach to improving an organizational management quality. The SWOT method generally applies to the strategic planning for a port corporate.The SWOT method is used in this dissertation to analyze the complicated internal and external environments of port corporate. Four key factors were also found out which are of essence for the strategic planning of a corporate. A practical example of port of Gaoyang is taken in the analysis.By using cross and combined analysis and matrix modal, the SWOT method can i-dentify the weaknesses and possible solutions to them, as well as improve the strategic planning of a corporate. The application of the SWOT analysis method can assist the corporate not only to determine the important part of the strategic plan, but also to locate its right position in the industry.The results of the analysis to the port Gaoyang indicate that the application of the SWOT analysis method has potential prospect to port corporate and other corporate in its strategic planning, it also adds certain economic values to corporate.