Great Wall Drilling Company International Business Strategy

Along with the continual and speedy development of economy and society, the petrol consumption increased. The petrol safety is increasing outstanding because of the hazardous factors influenced on the petrol supply .In the environment of globalization, the world petrol industry appears a internationalization trend. The Chinese petrol industry have to implement a internationalization strategy and strengthen itself in the international market competition for its great progress. It is not only the objective demand by the development of country economy but also the necessary selection by the industry to strive for live and development.The paper selects the Great Wall Drill Corporation as an example. On the basis of a concrete analysis on the strategic factors, after targeting the whole situation by handling the SWOT model, it puts forward the internationalization strategy and proposes the implementation.The internationalization of the Great Wall Drill Corporation include the selection of target market, the pattern of entrance and management, the internationalization development strategy and implementation. The implementation of the internationalization strategy need to take measures as follows:Analyze the risk factors for advancing the capability of risk management.Constitute person with ability strategy and implement the countermeasures.Implement low-cost strategy for improving profit.Constitute a technologic development strategy for the technology advancement and development.Capital expand strategy.Innovate management strategy.Brand development strategy.The paper's contents include six parts: The forwardThe development course of the Great Wall Drill Corporation An analysis on strategic factors An analysis on the SWOT patternThe internationalization development strategy of the Great Wall Drill Corporation Implement the internationalization development strategy to improve the international competitive strength...